How Research Plays an Important Role in Your Infographic Creation – Preparation for Creating a Logo and Infographics

As mentioned in Chapter 1, both the logo and infographic require you to research your topic thoroughly to know what the client wants for the final design. In the case of the logo, it may be a better understanding of the history of the company or client or what processes are involved or what is manufactured in the company or what the company is associated with to give you an idea of what the final logo will be. However, with an infographic, more research is required as you may be showing a process at the company or maybe something beyond what the company does. If you do not understand the process or nobody explains it to you, how will you design a successful infographic? Often, getting literature from the company library or online resources even if they are from competitors can be helpful in the research of your infographic.

What Topics Are Good for an Infographic?

Many topics are good candidates for an infographic, often in the topics of science or instruction, yet it takes a skilled artist either working independently with the client or with a team to be able to interpret how the graph can be displayed. Science and instruction fall into many categories, but here are some that you may want to consider an infographic for, some of which I will be exploring in this book in the later volumes as well.

Science

•\    Medicine

•\    Nutrition and food

•\    Human body

•\    Nature (plants and animals)

•\    Climate change

•\    Oceanography

•\    Political and historical

•\    Human culture, population, and agriculture

•\    Geography

•\    Geology

•\    Astronomy

•\    Languages

•\    Income, investment, finance, and housing

•\    Popular trends (pop culture, social, and fashion)

•\    Comparison of things (height, size, age, and how often something occurs)